The brief was simple: the UAE, Dubai, and the desert in one mark. No shields. No stars. No borrowed vocabulary from European football.
The falcon is the UAE's national bird and one of the oldest symbols of Emirati culture. The dune is Dubai - not the skyline, not the towers, but the landscape that was here first and will be here last.
Amber, bronze, sand. The colours of dusk. The crest has been on every shirt since day one.
