club 01 August 2025 · 2 min read

Founding a club in 2025: eight months before the first whistle.

This is a long read. You've been warned.

Eight months before Rimal Al-Sahra SC played its first competitive fixture, the club existed as a five-page licence application and a single-page business plan. There was no pitch. There was no coach. The badge was a sketch on a notepad, drawn during a 2AM conversation in Al Qasba.

What follows is the timeline: licence, lease, pitch, badge, training ground, physio, referee's whistle. Eight months, laid out as plainly as we can. We wanted a record of how a UAE Division 3 football club gets built, because nobody wrote down how the first-division ones did it fifty years ago.

Month 1 - licence. The UAE Football Association's Division 3 entry requirements are: proof of funding for two seasons, a ground agreement, a registered coach with the relevant badge, and a signed medical-staff contract. We had the funding. We had to find everything else.

Month 2 - lease. Jebel Ali Sports Complex agreed to provide their training ground and match pitch for an initial twelve months, with a five-year option attached. That agreement was, candidly, the single most important moment in the founding year.

Month 3 - badge. A Dubai-based graphic studio worked with us for six weeks. Four rounds of iteration. The final badge: a stylised dune, an amber sun, a Kufic rendering of the club's Arabic name. We pay a licensing royalty to the studio for ten years.

Month 4 - coach. the head coach had just finished a second-team role at a Division-1 club. The conversation took one meeting. The contract took four weeks.

Month 5 - squad, part 1. Free agents. Twenty-three calls in three weeks. Nine signings.

Month 6 - squad, part 2. Loans and paid transfers. Four more players. The starting eleven became visible.

Month 7 - opening-day administration. Physio, kit man, referee relations, match-day staff, a ticketing partner, a website, a retail partner. All of it compressed into forty-five days.

Month 8 - pre-season. Three friendlies. One 2-1 loss we deserved. One 3-0 win we probably didn't. And a goalless draw that told us more about the team we'd built than either of the other two.

And then: the first whistle, the first Division 3 fixture, the first home result. You know the rest.

انضم إلينا

IN THE LOOP.

Fixtures, results, and the occasional honest word from inside the club. No frequency promises — just when there is something worth saying.